Peter England is a leading men’s wear brand in India. Sure they deliver high quality products to their consumers but is that enough to get popular? There are a number of brands delivering high quality products that don’t command the same reputation as Peter England. Why? Well, it may be because they did not try the online mode and couldn’t harness the power of Digital Marketing.
In today’s article we are going to share some insights on how digital marketing helped Peter England become a popular brand in India. Digital Marketing is not just a random term, it is an important contemporary concept, in that it has so many services, planning, strategies, designing, development, promotion, basically the whole virtual world itself.
Why Should One Learn About the Digital Marketing Strategy of Peter England?
The answer is quite simple, if you have a product or service, regardless of the industry you belong to, that you want to popularize in the country or globally, then why leave any stone unturned and be left behind in this virtual world? This case study will help you to understand the power of digital marketing in making any brand popular, as well as help you to choose the right branding agency for your own brand.
Digital Marketing Strategy of Peter England
Well, it’s always beneficial to study the strategies that helped brands reach the top, as it not only motivates you but also inspires ideas on how you can also achieve the same goal for yourself. So let’s dive into the Digital Marketing Strategy of Peter England.
Peter England Website Overview
Do you know the official website of Peter England? Well, it’s https://peterengland.abfrl.in/ earlier it was PeterEngland.com but now they have shifted to ABFRL subdomain.
As specified earlier, the website moved to another domain which is why it shows low data, however, it is clear that Peter England Authority score is 51, getting 212.8K monthly traffic from google and other sources, while from Paid Search it’s getting 74.4.K traffic.
The data has been sourced from the official website of SEMRush.com which is one of the greatest online tools to analyze any website.
UI UX Design Website:
As they have their own website, they command an online presence. Hence, if you want to create your own brand, you must have your own website. The important factor is that their website is user as well as search engine friendly. As this website is both mobile adaptive and desktop adaptive, and works properly in all types of browsers, which is important for every business owner.
So, you need a good website design (UI UX Design) and it should align with the Google guidelines. For the same, you shall need a firm like Lemon Craft that has the expertise in making such types of websites.
Brand Logo Strategy
To make your identity in the industry, you ought to have your own brand logo, which should be attractive in visual appeal and creative in design. As your brand is your identity, it’s instructive to not go with any random company or free logo designer, as it requires proper research, perfect color combinations and meeting with your products. So, the agency that understands all these considerations, can create an attractive and creative brand logo for you.
Active Social Media
Creating social media accounts is easy, but staying active on these platforms is quite tough for many, because they believe that it won’t be possible to create content on a daily basis as they have only a limited number of products, But that ceases to be a problem when you turn to digital marketing agencies like LemonCraft.in, that will work out a calendar for you to create proper posts on weekly or daily basis, as per your needs and budget. Or, you can also do the same by performing R&D over Google and start taking yourself on social media platforms like Facebook, Twitter, Linkedin, Pinterest, Threads and so on. All the big and small brands actually follow this strategy because they know how big an audience is available on these social media platforms, something they wouldn’t want to miss out on.
Listing on e-commerce platforms
Digital marketing needs investment and patience. But if you feel like you're not being benefitted as such, you must list yourself on big platforms like Flipkart, Amazon, Meesho, Ebay etc. Instead of buying directly from popular brands, people in India buy from these platforms.
Although it’s easy to list your product, still you have to face a lot of competition here as well, because every industry has big giants (like Peter England). How do you compete? You need a digital marketing strategy consultant firm that will resolve all your worries.
Advertising Platform
Peter England is popular, it still uses all free as well as paid platforms, like social media advertising and Google Ads. They target the right demographics and audience with their targeted advertisements, to get the best results. They target all the states, in every country, in every language, to attract their consumers.
Search Engine Optimization {SEO}
To stay on top in the search engine game (like Google), you must be well prepared with your targeted keywords that can drive a good amount of traffic and decent competition. Furthermore, with a proper SEO strategy, they are on top in maintaining the desired keywords which further maintains their organic traffic, resulting in higher traffic overall and it is very likely for this traffic to convert into consumers. Well, you need an experienced seo company to achieve this. You need a well experienced and dedicated team for all this type of work.
Finally, we can say that digital marketing plays a vital role in establishing and growing Peter England as a popular brand in India. It helped them connect with their targeted audience, increase brand awareness and ultimately drove sales and revenue. A meticulously propounded combination of various digital marketing strategies contributed to Peter England's success story in the Indian market. So, are you planning to succeed? Find the right digital marketing strategy for your firm.
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